Brandon
Webb has made a living by taking advantage of America's obsession with kicks.
The Los Angeles-based 19 year old is the founder of Hypluxe, a members-only
community that teaches sales secrets of the massive secondary market for
limited-edition sneakers.
Webb says he works with a team of experts to secure and re-sell shoes for mindboggling prices. As Webb explained to Entrepreneur, "In 2018 Nike released one of the most coveted sneakers to date, the Off-White Air Jordan 1 ‘White’, for just $190. Today, it will cost you upwards of $3,000 on the resale market to get your hands on a single pair." READ MORE
Photo
credit: Entrepreneur Philippines
5 ways to avoid the road to catastrophe when marketing to millenials. They can be a fickle group to market to, the
millenials. While many companies manage admirably to market to this age group,
others try to pry open millennial wallets -- and fail catastrophically.
Include McDonald’s in the latter group. The fast
food giant's “Create Your Taste” campaign failed when the company decided that
young people would jump at the opportunity to create their own sandwiches
online.
That assumption was oh, so wrong, and the result was
that many millennials lambasted the very notion of sharing their failed
creations with their friends.
With this failure in
mind, let’s take a look at the channels available to sellers to avoid
the road to costly marketing catastrophes. READ MORE
How
to keep your Millenials and Gen Z employees productive. It’s quite unfortunate that both Millennials and Gen
Z’s are being stereotyped as entitled, lazy and self-centered individuals—or at
least that’s what we are all led to believe.
But the question is, are they really that different
from the previous generations?
According to analyst Amanda Kreun, it’s misleading
to think that these two younger generations are different from the Baby Boomers
and Gen Xers. Her report detailed that the characteristics of millennials you
read about are the result of behavior common among young employees entering the
workforce.
She said that young people today tend to see
themselves and their work environments in a similar way as did young people
from previous generations did.
Likewise, numerous studies have been cited by
corporate HR advisor and KPMG partner Bruce Pfau in his article in Harvard Business Review. He said that “a growing body of
evidence suggests that employees of all ages are much more alike than different
in their attitudes and values at work.” READ MORE.
Photo credit: Entrepreneur
5 reasons to buy a successful business instead starting a new one from scratch. Are you considering starting
a new business? Maybe this is your first or maybe you're a serial entrepreneur
with a few successful businesses under your belt and your next brilliant idea
just hit. You’ve got your ducks in a row, business plan mapped out, motivation
at an all-time high, and you’re ready to go full speed ahead. But...maybe you
shouldn’t.
The harsh reality is, most
new businesses fail. According to data from the U.S. Bureau of Labor
Statistics, about 20% of small businesses fail in their first year, 50% fail in
their fifth year, and 70% fail by their 10th year.
Eliminating some of the unknowns when buying an established business instead of starting from scratch gives you better chances of succeeding. Here are 5 good reasons. READ MORE
Why is the new one-person corporation a game-changer in Philippine business? The concept of a one-person corporation or OPC, along with the other provisions of the Revised Corporation Code of the Philippines, makes doing business in the country easier, says SEC Chairperson Emilio Aquino.
The newly-passed measure offers the agility and
complete dominion of a sole proprietorship and the limited liability of a
corporation and it lightens the business registration process, especially for
small firms. It is interesting to note that at last, it updates the Corporation
Code that was untouched for almost 40 years.
Before
registering as an OPC though, there are certain guidelines that one must first
comply with. READ MORE
Is franchising for you when expanding your business? Answer these 6 questions first. If
you are content with the current branches you have or will add only one or two
more branches, then no need to consider franchising.
You can stop reading this. But, if you want to add 10 or 20 branches more, READ MORE
Starting a new business? Or selling an existing one? When you do, get in touch with us. We might be able to help you find the right type of business that you can operate right away -- instead of going through the costly and long process of building a new one from scratch.
We
maintain and publish a list of buyers and sellers of businesses so you can have
access to fresh leads on existing businesses for sale or potential buyers for
your business.
This
way, we can start right away the process of getting you into the “pilot seat”
of a new business venture or help you facilitate in closing a deal with a ready
buyer.
So
you need not go through the hassles of starting a business from scratch or risk
under-pricing the real market value of your business when you are selling.
Meanwhile,
if you are not ready at this time to buy a business or sell an existing one but
you know of some people who do, just refer them to us and be entitled to
referral fees for businesses sold or bought through you.
For
more helpful tips and ideas on how to easily find the type of business you
want to own or the right buyer for the business you'd like to sell,
get in touch with us c/o Jun Miranda, Publisher/Editor, at tradesecrets@yahoo.com.
